Rebrand A Liquid (Utility)
NFT project for collectors,
investors & B2Bs.
From Concept to ideation and eventually go to market, we continue to work with the Streamillonaire DAO NFT team in developing products and managing the web3 component to scale the use cases identified in the project trademarks.
Expanding NFT use-cases
The team identified the target population as new web3 and unconventional blockchain users as the primary target obtainable market. We identified key steps to communicate the objectives, and vision of the project. This allowed us identify the project hurdles early and dedicate resources to address them.
We used digital and out-of-home experiences to engage new web3 users.
We curated a full-stack blockchain project with real world scalable products and executed workflow processes that expand globally.
Project by the numbers.
Decentralized Applications using NFT-as-a-Service for seamless UI/UX.
Product development and royalties management for community participants.
Website & Mobile App Design
Over 200 hand drawn attributes were code generated in an AI art engine to produce 10,001 Streamillonaire DAO NFTs.
We juxtaposed cultural and ethnic attributes to adopt a wider audience.
We forked the ERC-721A smart contract by Chiru Labs and improved it with royalties;
We also developed the marketplace smart contract and the subsequent payment splitter smart contracts to execute project activities.
Minting DApp &
We created a minting DApp with full backend functionality to manage merkle tree and Ethereum blockchain API call from a CLI.
Discord management and project landing pages were also developed to support the outreach.
Product Development &
At launch, we created a go-to-market #stream2earn product line and paired them to NFTs.
We manage the OOH exposure and provide web3 analytics for scaling.
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